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Consumer & Retail

Consumer and retail businesses move fast and leave little margin for error. When the situation demands experienced leadership and decisive action, Areté is built for exactly that moment.

Our Perspective

Fast Markets. Complex Problems. The Depth to Solve Them Fast.

Our consumer and retail leadership understands the complexity of every consumer channel, with hands-on experience across FDMC, e-commerce, and omni-channel. We’ve had an inside seat in front of every major retailer — we understand the dynamics at play and how those channels’ key customers make decisions.

Where We Engage
  • Consumer Product Brands

    Branded and private-label products across beauty, food, household, and personal care categories. Working capital, trade spend discipline, and go-to-market resets that reshape the cost structure without breaking the brand.

  • Specialty Retail & Multi-Unit

    Brick-and-mortar specialty retailers and multi-unit operators with deep expertise across food, drug, mass, and club channels. Portfolio rationalization, four-wall profitability, and lease restructuring where footprint economics and labor discipline determine whether margin holds.

  • E-Commerce & DTC

    Digitally native and omnichannel brands selling through marketplaces like Amazon and Wayfair as well as direct-to-consumer channels. Unit economics, fulfillment cost structure, and scaling operations, where CAC, contribution margin, and cash conversion determine whether growth pays for itself.

  • Restaurants

    Multi-unit restaurant operators, franchise systems, and emerging concepts. Four-wall economics, labor and food cost discipline, and unit-level performance where same-store sales and throughput shape margin.

Practice Leadership

The Leader Behind the Work

Mike Musso
Consumer Products Practice Leader
Mike Musso
Senior Managing Director · Atlanta

Mike has spent 30+ years inside consumer and retail businesses — as interim CEO, CRO, and CTO across public, private, and PE-backed companies. He's led turnarounds for dozens of consumer brands and retailers, with a blue-chip CPG foundation built at P&G, Pepsi, and Frito-Lay, and senior roles at KPMG Deal Advisory and Conway MacKenzie/Riveron. He's regarded as a subject matter expert in blue-chip CPG, grocery, mass merch, and e-commerce.

KPMG Deal Advisory · Conway MacKenzie/Riveron · Morris Anderson · $25B+ combined debt