Contact Us

Mike
Musso

Senior Managing Director
Consumer & Retail Practice Leader
Southeast Office Leader, Atlanta

Consumer & retail turnaround, performance improvement, and governance leadership backed by 35+ years of C-suite operating experience across the most complex situations in the sector.

Mike Musso, Senior Managing Director
35+
Years C-Suite, Governance & Restructuring Experience
100+
Turnaround & Restructuring Engagements
25+
C-Suite, CRO & Independent Director Engagements
P&G · Pepsi · Frito-Lay
Blue-Chip CPG Operating Foundation
Background

Blue-chip CPG operating roots. Deep restructuring expertise.

Mr. Musso brings a rare combination of blue-chip CPG operating experience and deep middle-market turnaround and restructuring expertise. He built his consumer products foundation at three of the world’s most iconic CPG companies: Procter & Gamble, Pepsi-Cola, and Frito-Lay. He then spent over a decade in CEO, operating partner, and independent director roles within private equity. Drawing on that foundation, Mike developed a proven model for restoring enterprise value in underperforming lower and middle-market companies as a leading turnaround and restructuring professional.

Prior to joining Areté in 2025, Mr. Musso led the Consumer & Retail Restructuring Practice at KPMG Deal Advisory and Strategy as Managing Director. Before that, he built an industry-leading consumer and retail practice at Conway MacKenzie as Senior Managing Director, where he successfully led dozens of engagements as interim CEO, CRO, financial advisor, and independent director.

Mike has led hundreds of companies through complex turnaround challenges spanning working capital, liquidity, manufacturing, commercial, regulatory, and distribution. His work covers a broad range of consumer industry segments, with deep expertise in beauty care, restaurants, pet care, and food and beverage. He brings true multi-channel depth, with hands-on experience across major e-commerce and mass retailers including Amazon, Walmart, and Costco, through to Grocery, Specialty Retail, Big Box Home Improvement, and wholesale food distribution.

View Full Professional Summary
Areas of Expertise
Consumer & Retail Turnaround
Full-spectrum turnaround leadership across mass and specialty retail, e-commerce, and omni-channel companies and brands under financial and operational stress.
Crisis Management
Restores financial stability and preserves enterprise value through targeted liquidity solutions, working capital optimization, cost reduction, and stakeholder alignment.
Governance & C-Suite Leadership
C-Suite, Independent Director, Chief Restructuring Officer, and financial advisor roles across public, private, and PE-owned companies.
Performance Improvement
Manufacturing, commercial, and distribution optimization across consumer segments, with significant expertise in beauty care, food & beverage, restaurants, and pet care.
Channel & Retail Strategy
Deep understanding of Amazon, Walmart, Grocery, and specialty retail dynamics including trade spend, revenue growth management, SKU optimization, and channel conflict.
Client Work
Notable Engagements
Gibson Guitars Consumer Products / Musical Instruments
American Greetings Consumer Products / Greeting Cards
Burt's Bees Beauty & Personal Care / Skin Care
Hyperice Consumer Products / Exercise Equipment
Lidl Supermarkets Retailer / Grocery
Charles Tyrwhitt Specialty Retail / Apparel
Barnes & Noble Education Specialty Retail / Education
Mudpie Consumer Products / Home Décor & Gifts
Diamond Crystal Brands Food / Manufacturing
Cosmolab Beauty Care / Color Cosmetics
Blue Star Foods Food Products / Seafood Brand
Standard Furniture Consumer Products / Furniture Manufacturer
Gold Coast Bakeries Food / Commercial Bakery
Strack & Van Til Supermarkets Retailer / Grocery
PetWise Consumer Products / Pet Care Products
Coveris CPG Packaging / Manufacturer
From the Practice

Articles by Mike Musso

Share Profile

Forward Mike Musso’s profile to a colleague, client, or owner.